Key Makeup Artist and Owner of Beauty by Lydia
Lydia is a certified makeup artist and freelance fashion professional. She is based in the San Francisco Bay Area. Available to travel outside of the Bay Area and California.
Lydia specializes in avant-garde, bridal, basic beauty, commercial fashion print, vintage, film, high definition (HD photo ready), and editorial makeup application, utilizing strict sanitation practices. She also is experienced in set assistance and wardrobe styling for film and professional photography.
Prior to obtaining her makeup artistry certification, she has done makeup for bridal parties, and worked on LA-based film sets and fashion shows. From a young age, Lydia has always been fascinated with makeup and cosmetics, following the footsteps of her dear mother, a cosmetologist, who has been working in the industry for over 35 years.
Lydia enjoys working alongside theatrical production teams, film directors and fashion industry professionals, bringing her creative vision onto a myriad of ideas, collaboratively, on a greater level of production and visual installation.
Her Voice and Community Impact:
I am proud to be apart of projects celebrating cultural diversity, LGBTQ+, gender equality, makeup for men (mens grooming), health and healing awareness, and women empowerment. My work experience in the beauty industry include work on film sets, the red carpet, the fashion runway, print published media, editorial magazines, and international fashion shows.
Every single booked client appointment includes strict sanitation practices prior to the appointment. As your makeup artist, it is my duty to go above and beyond each and every single one of my clients' expectations, in providing a luxury service.
As your makeup artist, I pride myself in delivering and executing a look that will transform you into the best version of yourself. Whether you want to be transformed for a photoshoot, or you would like to be beautified for your special day, or would like to learn how to apply makeup effectively, I would love to collaborate with you and your vision as your go-to makeup artist. I am knowledgeable about modern, vintage, and classic styles of makeup artistry, and known for my creativity and unique vision, including subcultural, artistic, unconventional looks.
The current, always evolving products in the makeup arsenal are not limited to: Embroyolisse, Kiehls, RCMA, Viseart, Make Up For Ever, Cinema Secrets, Kryolan, Ben Nye, Wolfe FX, Cozzette Cosmetics, Sugarpill, Kat Von D, Jeffree Star, Anastasia Beverly Hills, House of Lashes, Laura Mercier, Kevyn Aucoin, MAC, Givenchy, Dior, Giorgio Armani, Pat McGrath Labs, and more.
All makeup appointments start at $50 per individual.
$85 for Makeup + Lashes
$100 for Hair + Makeup + Lashes
Makeup appointment time slots are 20-50 minutes long, depending on the project. Extra time and adjusted rate may be allotted for SFX projects.
Sliding scale is negotiable.
Special projects and bookings: On location day rates will vary according to project - contact for a quote. This may include a full makeup and hair team with assistants.
Referrals - for talents, photographers, and wardrobe stylists are available upon inquiry.
Travel fees may apply (per mile outside of studio) for on-location work. A non-refundable 50% deposit is required to secure your appointment.
I look forward to creating and collaborating with you!
To book an appointment with Lydia, please fill out the Bookings & Inquiries page.
Makeup Artistry Certification at Academy For Salon Professionals
Advanced Makeup Artistry: Beauty, Color Theory, Professional
Makeup Knowledge & Sanitation, Makeup for Editorial, Bridal, Fashion, SFX and Film.